Odds & Ends
Saturday, June 07, 2008
Hit and MIFF
I got my mailout from the Melbourne International Film Festival people the other day. They seem to have rejigged the arrangements this year. Previously, I always bought my MiniPass (which is ten sessions, plus three bonus sessions for films before 4pm) when the main program comes out. What I got the other day (presumably for being on their database as a previous MiniPass purchaser) is a preview magazine (online here) listing a few festival highlights. Included are details about how to purchase the various levels of festival passport, including the MiniPass, they say these will then be sent out "in early July." It isn't 100% clear whether you could purchase a MiniPass later, after the program is released, or whether there is a risk that MiniPasses could run out if you wait and see: the preview magazine talks about their being a limited number of the unlimited admission Festival Passports, but doesn't say this about MiniPasses. However, the website does suggest MiniPass numbers are limited here. It's also a bit confusing as to when the program is going to be released. The second page of the preview magazine says they "welcome... your reactions to this year's program once all is finally revealed at our festival launch on June 17th." Yet elsewhere (eg page 11) the magazine says the program will be available on 11 July. Either way, the pressure seems to be on to get people to book passes now, before the program is released. I can see some advantages to the system: having my pass posted out well ahead of the festival seems better than queuing for it like I did (had to?) last year. And the program over the last few years has been solid enough that buying a pass blind is probably not too much of a gamble (the Ozploitation program, in particular, should be fun). But it's still a bit rough putting the hustle on to people to pay quite a bit for the MiniPass (which, at $13:50 a session if you don't use the bonuses, isn't really that cheap) without a clear idea of what they might be buying. It's even worse when the distributed material is not 100% clear about how it all works: the whole thing has the whiff of a PR person a bit more eager to sell the concept than to actually be clear on what is going on. And with that, there'll be a brief pause: I'm off on holiday for a fortnight and will return later in June. Labels: miff Comments  Cinephobia on Facebook |
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